Michael P Harrold

Freelancer, Start-Up Coach and Founder at SoloSpot.co

It's Nice to Meet You...

I was born on Friday, July 13th; the moon was full, and it was a leap year. The Pretenders graced the cover of The Rolling Stone, and When Doves Cry led the Billboard Top 100. These days I spend my time listening to bargain-bin records, and helping solopreneurs turn dreams into dollars by building online businesses.

Michael P Harrold

Freelancing as a Brand Builder, Launch Strategist & Startup Coach

My businesses are built around a true love of marketing, design and the digital space, but it has been quite the journey to get here…

I gained invaluable experience as a mechanical engineer and instructional designer in the corporate world, but quickly realized the work I was doing did not align with my truest passions and skills.

Determined to make a living doing what I loved, I walked away from my job and started a full-time Freelance business building web-things that make money. I have worked hands-on with entrepreneurs, startups and businesses of all sizes.

The Nutshell: I build brands, systems, marketing and automation that leverages your web presence to increase profits.

 

My Professional Journey

My career path has evolved and shifted continually since graduating from the Florida State College at Jacksonville. Through each transition my primary goal has been to move closer to the work I am called to, and to act on opportunities that challenged me to grow.

work experience

2014

Founder – SoloSpot.co

2014 - future

SoloSpot.co

 


THIS IS MY NEWEST PROJECT

SoloSpot.co - Guiding solopreneurs from dreams to dollars

Learn more about the mission and progress of SoloSpot.co

2014

Marketing and Growth Consultant

Contract: 2014

Conscious Millionaire Institute

CM-Portfolio

  • Branding / identity, web design and platform management
  • Orchestrate the planning, execution and management of online marketing strategies for book, podcast, list building and product / coaching offers
  • Develop, implement and optimize sales funnel, including but not limited to CRM, auto-respond sequences, landing pages, sales pages, opt-in offers and social media integration
  • Create and execute campaigns, including: A/B testing, email sequences, keyword, SEO, Facebook PPC and funnel entries
  • Manage a cross-functional team of outsourced employees for both training and efficiency
  • Work closely with CEO to prioritize workflow/marketing efforts to achieve revenue goals and platform growth

→ View website

2013

Built, Marketed and Managed Kickstarter Campaign

Contract: 2013

Help Fund a New Album - Obituary

OBIT-Portfolio Helped the legendary Death Metal group Obituary to leverage their following, and fund a new album through Kickstarter. I worked closely with the band to build a campaign that represented them, resonated with their fans and translated well into the Kickstarter format. I built, marketed and managed the campaign to 600% of its goal. 

→ View website

2011

Director of Marketing and Social Media

Contract: 2011 - 2014

UNATION (startup)

UNATION-Portfolio

  • Developed the brand’s online voice; and created/implemented marketing strategies with a focus on: extending reach, driving traffic and acquiring new users
  • Created and managed BETA user programs/systems concurrent with platform development cycles as a means to retain and convert early adopters into brand advocates
  • Managed a team of Content Creators and Community Managers, and oversaw all promotional, press related and marketing content for the company
  • Led weekly internal meetings to provide performance insight, leverage social power of the team and realign current initiatives with development changes
  • Worked alongside the executive team to explore and identify new ways to integrate social marketing into overall business strategies

→ View website

2011

Owner – Hold Fast Media, LLC

2011 - now

Freelance through: Hold Fast Media

 


THIS IS MY FREELANCE BUSINESS

Hold Fast Media, LLC - Design, web and marketing services

Learn more about working with me as a Freelancer

→ View website

2008

Instructional eLearning Developer

2008 - 2011

Technology Transfer Services

 TTS-Portfolio

  • Developed and structured content/multimedia into web-based eLearning modules for use in training and certifying industrial workforces
  • Managed projects through a multi-department development cycle which included: Clients, Subject Matter Experts, Graphic Design and Quality Assurance
  • Created and Integrated company Intranet portal to open lines of communication and provide easy access to: corporate files, inter-departmental news, employee database, project updates and company announcements
  • Worked alongside product team to identify, test and implement new software, trends and technology advancements into development processes

→ View website

2005

Mechanical Design Engineer

from 2005 to 2008

Caterpillar

CAT-Portfolio

  • Designed large-scale backup generator packages for governmental and industrial uses
  • Worked closely with clients and sales team to identify the scope of work for each project, and created proposal drawings for client approval
  • Drafted fabrication / CNC schematics for in-house fabrication shop
  • Managed each project from initial client onboarding through final shipment, delivery and installation
  • Learned to see the big picture of a project without losing sight of the smallest details

→ View website

 

Products

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WORDPRESSED-PRODUCT
moneyback-product

When I'm old and dying, I plan to look back on my life and say: "wow, that was an adventure," not "wow, I sure felt safe."

-Tom Preston - Werner, Github Co-founder

My Freelance Portfolio...

The core of my business model has always been about building meaningful and lasting relationships with my clients, and I have worked with some truly great people. Together, we have created some really amazing things....

What I Love About My Clients

They say it's the #LittleThings that count, and I say they're right; the most rewarding times in my journey are the small, intimate moments I get to share with founders and owners. Being able to experience their vision and passion, and delivering products that help them to achieve their goals - that renews my own passion. Which is why I got into all of this in the first place...because I am passionate about building beautiful and effective web-things for people just like you.

 

TIME-BANNER-TEMPLATE2

 

Social Media and Web Services

OVERNIGHT-PRODUCTS

 

Individual & Group Coaching

There is No Shortcut to Success

RESEARCH

STRATEGY

EXECUTE

REVIEW

REGROUP

EVOLVE

   

Holla at ya boy...

Feel free to contact me and say hello. I would love to talk with you about a business or idea you are passionate about. I am available to discuss your project, new job opportunities, partnerships, strategic alliances, speaking and media inquiries.

YOU CAN FIND ME AT

  • michaelpharrold@icloud.com

  • (813) 507-7590

  • St. Petersburg, Florida

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